Barrier -free website checklist: How to reach more customers on the web

Barrier -free website checklist: How to reach more customers on the web

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Accessibility on the web will be mandatory for many companies in Germany by 2025.The Federal Government adopted a draft law to implement the European Accessibility Act (EAA) in the first quarter of 2021.But what should you pay attention to with a barrier -free website?The barrier -free website checklist provides you with all aspects you should consider.

With the BFSG the

EU

-Directive for accessibility (European Accessibility Act, in short: EAA) implemented.Through uniform EU requirements, the accessibility law should also help small and medium-sized companies to exploit the possibilities of the European internal market.

Barrier -free web design is becoming increasingly important in Germany.The Disabled Equality Act (BGG) has already obliged the federal government to make their websites barrier -free.Now follow the draft of the accessibility law (BSFSG) in March 2021..Only small companies are excluded from this.By 2025, content on the web should become more manageable, more understandable and accessible to everyone, so that no people will be excluded online in the future.The BFSG is intended to implement the EU directive on accessibility (European Accessibility Act).

The implementation has to take place until 2025, but there are already reasons for the changeover to a barrier -free website.On the one hand, costs are threatened by sanctions after the four -year period has expired.On the other hand, barrier -free websites for companies have the advantage of reaching more people.And thus more potential customers.In addition, companies improve their corporate social responsibility and strengthen the usability of their website because search engines like Google barrier -free websites rank higher.You can find out more about the Google Ranking and the Google Core Web Vitals in our separate post.In addition, accessibility also means greater user -friendliness, which results in lower service effort.

Barrier -free website checklist - you should pay attention to these points

So that you can create your website barrier -free, we have summarized the most important information for you.

Are you planning to redesign your website in the course of accessibility or to restart completely?To do this, read our white paper "Take in the website properly".In it you will receive tips on the right strategy, information on cost calculation and which technologies enable you to have a good website relaunch.

1.User -friendly language

Barrierefreie Website Checkliste: So erreichen Sie mehr Kunden im Web

People with learning disorders such as dyslexia, cognitive impairments, but also young or older users can often have difficulty understanding the content.This applies to written content as well as for other media formats on the Internet.One example is, for example, many specialist termi or abbreviations contained in a text.Among other things, this is the reason why the "light language" can be selected on the federal websites in navigation.

Companies should take this procedure into account when designing your website.No matter whether it is a first -time website or a website relaunch.It is best to offer the option of the "light language" on the website of the home and of course on all sub -webites.We will show you what comes on the website of the homepage.

2.Usability with mouse and keyboard

For blind and people with motor restrictions, websites must be operated via the keyboard or alternative control units.At the same time, you should make sure that the construction of the homepage is intuitively and structured on each side.In this way you can guarantee simple navigation and thus barrier-free access to web content.

3.Calculated colors, fonts and a zoomable surface

A very large area when designing a barrier -free website is your visuality.If, for example, users suffer from poor eyesight or color deficiency, some content can be difficult to recognize.Therefore, the website should be up to 200 percent zoomable.In addition, a color contrast between the front and background color of at least 4.5: 1 must be shown.The fonts used must also be simply deciphered in order to provide barrier-free web content.

4.Comprehensible structure, availability of old text and subtitles

Blind people surf on the web using Screen Readern, which convert the content, for example, using a braille line into blind font.Here it is important that the content is well structured and labeled.At any time, users should be aware of where they are on the website.It is helpful if topics that belong together are also presented together without large gaps.In this context, it is best to pay attention to the illustration of your website content.You should not interrupt thematically related text blocks if possible.In addition, an old text or a subtitle should be linked for visual representations such as pictures or videos.The screen reader can read out such information and is also an important ranking factor for Google from SEO point of view.We provide you with 5 tips for pictures SEO in another post.If, on the other hand, an old text or subtitle is missing, blind people have no access to the pictorial or media content and search engines cannot include the content in the ranking.

Conclusion

A well-structured website is the be-all and end-all for barrier-free web access.Intuitive paths, coherent content and a few clicks to get to the goal of the destination are massively improving the user -friendliness.If this is met together with the technical requirements, it is only due to subtleties to finally make your website barrier -free.Over time, companies will increasingly develop a feeling for barrier-free web design.This can be a clear advantage with an aging society in the future.With regard to the chances of the changeover, it is all the more important for your company not to wait until 2025 until 2025.

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Handicap-Parking-3865315_1920: Pixabay