Influencer marketing has long been one of the most important tools in the marketing kit. Not only hip beauty and fashion brands, but also discounters and online shops have been working intensively with influencers for a long time. Advertisers invested an estimated almost one billion euros in influencer marketing last year. One of the biggest problems is finding the right cooperation partners. For example, in a Medikix survey, 61 percent of marketers said it was difficult to identify the relevant influencers for their planned campaign. After all, several thousand influencers are active on Instagram, YouTube and Co. in the German-speaking market alone. Their number is estimated at 20 million worldwide.
We therefore asked representatives of the leading influencer marketing platforms and agencies what tips they could give. How do you find the right influencers?
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