Whether with or without a pandemic: quality counts before customer support and price
Of all incentives that a brand could offer - low prices or great customer service - a high quality of products and services for consumers in Germany (48 percent) is the most important factor in choosing a company.For companies this means: with or without a crisis: if the quality is not right, they run the risk of losing almost half of their customers.Even a great customer experience does not make up for bad quality.With the English and Spanish neighbors, on the other hand, it is only 40 percent in which quality is above everything.Dealing with the customer is in second place: 23 percent of consumers worldwide would prefer to buy from a company that she treats well.Germany lands slightly below average with 20 percent who put customer service over everything.And while in 26 % the number of British consumers is decisive on the price tag if they choose a company, this is only the case in 19 percent of Germans.
/jre
