On Tuesday the annual developer conference Shopify Unite took place. The omnichannel provider has presented comprehensive innovations for its e-commerce platform. In particular, the infrastructure-storefront and checkout-is being comprehensively updated. Especially last year, it was seen "how successful independent companies have been, because they have shown themselves to be original and individual on the net. The future of online commerce is based on creative development opportunities at every touchpoint with consumers: inside, "says Tobi Lütke, CEO of Shopify.
Developers now meet Shopify at the start. For the first million US dollars they earn via the platform, they Don & APOs; t pay a share in sales to Shopify-it & APOs; s usually 20 percent. The same model will also be introduced for developers in the theme store, which Shopify will launch on July 15. There you can set templates for creating shops for dealers.
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Changes in storefronts
The Online store 2.0 is intended to give retailers more customization options for their online shop. For example, sections on all pages are introduced to personalize the individual shop parts. There is also a new editor and theme app extensions with templates for creating shops. According to Shopify, it is the largest upgrade of Shopify & APOs; s liquidity platform to date. A new standard theme is also launched with "Dawn".
Shopify is also working on the performance. The speed of shops is to be increased thanks to extensive investments in infrastructure. The extension of hosting regions to all continents is also intended to enable faster response times-all in all, Shopify is now using more than 100 server locations to serve API requests for personalized storefronts.
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New features in checkout
Shopify checkout should also be faster. Every trader should be given the opportunity to process tens of thousands of purchases per minute. Shopify explains this: "every retailer should be able to sell 300,000 pairs of sneakers in just over eight minutes and handle as much sales volume as was generated via the Shopify platform at the height of the Black Friday / Cyber Monday weekend in 2020." A payment platform is also being introduced. This should enable retailers to integrate third-party payment solutions in the Shopify checkout.
