Being convenient and profitable is difficult for any retailer. The added cost of fast, last-mile delivery eats into retailers' profit margins. Convenience is never free, and it's fantastic that Whole Foods is emphasizing this to its customers .Non-urgent customers can go directly to the store, pick up their orders at the curb, opt for late delivery, or increase the order amount to $35 to claim free shipping.A consumer who needs urgent delivery can can easily afford to pay more and doesn't mind doing so.
A Walmart+ customer is very different from a Whole Foods customer in terms of demographics. A Whole Foods customer expects quality service and is willing to pay extra for it. So I'm not sure whether this campaign will convince Walmart's target audience. However, this will serve as an excellent reminder to their Walmart+ customers that their $98 is well spent. Because the consumer will receive discounts on fuel and prescription drugs, as well as free delivery with no minimum order value .
