- A one-stop shop for TikTok campaigns: Merchants can create campaigns, target audiences and track the results.
- Creativity made easy: TikTok's intuitive creative tools help turn product photos and videos into TikToks in minutes.
- Enhanced Matching Capability: Expanding the TikTok pixel allows targeting audiences more effectively to better match TikTok ads with website conversions and further grow audiences for retargeting.
- Free ad credit: Shopify merchants in the Trial and Basic programs will receive $100 (EUR 82) in ad credit after registering and connecting a new TikTok For Business account with Shopify and within two weeks 25 USD (20 EUR) spent.
Successful in the beta test: Oatsome
Numerous companies from all over Europe have already achieved initial success, including the start-up Oatsome. His Smoothie Bowls and Bliss Balls almost sold out in January.
Philipp Reif, Co-Founder and Managing Director of Oatsome, comments: "We used January 2021 to test new strategies and explore new channels such as TikTok, which resulted in our products in our Shopify store being almost sold out The TikTok campaign was a way for us to reach a new audience. 93 percent of the customers who came to us through TikTok were new customers, which confirmed the relevance of this channel for us. We were able to reach an audience that we do not address via previous marketing instruments."
