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Following Facebook Bulletin and Twitter's announced takeover of Revue, Google is following suit in the newsletter game: The search engine company is presenting its new Museletter feature, with which newsletters can be created from Google Drive.
Newsletters continue to be one of the most important marketing tools companies use to reach customers and strengthen customer loyalty. So it's no surprise that tech and social media companies like Facebook and Twitter have recently entered the newsletter tools market. With Facebook Bulletin, the social media group launched its newsletter tool for marketers in July 2021. In January 2021, Twitter announced the acquisition of the Revue newsletter platform on its company blog. Now Google is also developing its own newsletter tool. The Google incubator team Area 120 recently published a corresponding Museletter homepage for Museletter, in which the most important questions about sending a newsletter from Drive are clarified.
This is how Museletter works
The great thing about Museletter is that marketing teams can set up a public profile in Google Drive. Marketing teams can then publish various drive files in this. The marketing team decides whether docs, sheets and slides and photos are shared as a newsletter via embeddable email lists or in some other way. In addition to sending the newsletter, publication on a community blog is also possible. The decision as to which content is freely available is always made by the marketing team.
The marketing team can use the available analytics functions to monitor whether customers and followers like the content of the Museletter. For example, community features and engagement analytics are integrated into the public drive profile.
Got email lists on other platforms? You can also use these in Museletter, as Google Incubator states on the homepage of the newsletter tool.
Monetization through paid subscriptions
Content can be shared both completely publicly and privately - for example for only a specific group of recipients via e-mail. Of particular interest to companies: they can use Museletter to monetize content by only making content accessible via a paid subscription.
Museletter Feature will be available in two versions
Google Incubator plans to make Museletter available in the future as a free version, but also in a premium version. With premium access, companies should also have the opportunity to connect their own domains to Museletter, to send welcome emails and to use other extras that have not yet been mentioned. Possible costs for the premium version have not yet been quantified.
Examples of content via Museletter
On the Museletter homepage, Google Incubator shows sample content that can be sent and shared using the new newsletter tool. For example, photos and articles about travel that are shared in a Google Doc as a blog post via email lists. Also conceivable: presentations on specific topics that are only available as a paid subscription. Subscribers could, for example, take the opportunity to receive exclusive content for paid subscribers - for example as part of a topic-specific training course that your company offers for customers and followers.
Museletter will be rolled out in the coming months
Museletter is scheduled to go live gradually over the coming months. In order to receive up-to-date information on the rollout of Google's newsletter tool, marketing teams and other interested parties can already register - but not yet in Germany. Google Incubator has not yet announced when the newsletter tool will also be available in Germany.
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