Whether Black Friday, Cyber Monday or Christmas: If you prepare your business for certain holidays, you have to optimize your online communication, website, social media channels and other channels. Fiverr shows you how.
Tip 1: Find your keywords
When preparing your business for certain holidays, SEO planning is probably the most time-consuming step. Therefore, start early to identify the right keywords for your target audience and your business in connection with the different holidays.
The goal? You want to find out which keywords your customers use the most, which keywords are easy or difficult to rank for and which keywords your competition is sleeping on. You can use various tools for this: The Google Keyword Planner and the KWFinder are particularly popular. Or you can have an SEO expert do the keyword research for you.
Tip 2: Optimize your website
Your website is the foundation of your marketing. Because whether you get customers through social media, SEO, or ads, they all probably end up on your website (or a landing page). What do you have to do to actually convert visitors into paying customers? The basic requirement is a fast and flawless user experience.
A hard-to-navigate website with long loading times scares off any visitor - especially during holidays when consumers are stressed and want to find a good deal quickly. Make sure that your website looks good on every device (keyword: responsive design). After all, the majority of Germans now surf the Internet with smartphones or tablets (study by Statista).
Tip 3: Create holiday-specific content
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With the right content, you can position yourself and your business for the various holidays in the best possible way and gain more attention. This can be, for example, blog posts (use the previously identified keywords), explanatory videos, advertising emails or social media posts.
For example, you can create a guide and explain how your readers can find the right Christmas present - while also introducing some of your products. Or you could create a how-to blog post with the best things to do this fall while promoting related products from your company (in a non-intrusive way).
There are many options. Most importantly, the content needs to be relevant to the holiday and your audience. Again, you can have a content marketing expert do the work for you.
When you prepare your business for certain holidays, you need to optimize your online communication, website, social media channels and other channels. (Image: Fiverr)
Tip 4: Use social media
Social media is supposed to be a no-brainer. Whether Instagram, Tiktok, Facebook or Twitter: It is particularly important that you focus on the right channels and create a connection to your customers with storytelling and social listening. In this way, you quickly find yourself in the world of your target group and learn what your customers are talking about and what moves them.
Why is this so important? Because it makes it super easy for you to create customized social media content. Those who constantly interact with their target group know their pain points and can show exactly how their own products can improve the lives of customers. Make sure to create emotional and engaging content that will stand out from the crowd on social media. Social media management tools can help you with this. The Fiverr Guides also give you other useful tips here.
Tip 5: Use paid advertising
You also want to win customers who don't reach you organically? Paid advertising (also known as pay-per-click or PPC ads) can do that. Above all, such ads offer you a quick return on investment: you can generate more traffic immediately, which makes paid advertising a perfect complement to your SEO efforts.
When choosing the advertising platform, make sure that your target group can actually be found on the platform. In keeping with the holidays, you should primarily advertise items that make good gifts. Products with a holiday theme are also a good choice (e.g. Christmas jumpers or New Year’s items).
During the holidays, you shouldn't leave anything to chance
The holiday season or shopping holidays like Black Friday can account for a large portion of your overall sales. With the tips above, you can already ensure that your business is optimally positioned for the holidays and that you will ultimately be one of the biggest beneficiaries.
Only one question remains: How do you find the right professionals to help you with this, such as web designers, SEO experts or social media managers? For example on Fiverr - there you will find professional service providers for each of the tips listed and for many other projects. Browse the Fiverr marketplace now and take your business to the next level.
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