Pinterest is expanding its partnership with Shopify to 27 new countries. The Shopify Pinterest channel is now also available in Germany, Australia, Great Britain, Brazil, France, Italy and Spain.
Now over 1.7 million Shopify merchants worldwide can upload their products to Pinterest and create product Pins. These Pins, which can be found across the platform, allow Pinterest users to shop directly from the retailer. Shopify merchants who advertise on Pinterest through Shopify also have access to dynamic retargeting for the first time.
Additionally, Pinterest is introducing multi-feed support for catalogs. This new feature allows businesses to upload their products to up to 20 product feeds within their Pinterest Business account.
More than 450 million people worldwide use the visual search engine every month. Since the pandemic began, many retailers have jumped at the chance to set up a shop on Pinterest. Catalog feed uploads increased more than 14x between March 2020 and March 2021.
