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A good website design is half the rent when it comes to convincing your (potential) customers.Professionally, visually appealing, with added value and of course easy to find: these are the key points of a good website.But how do you succeed in a good website design?What should you pay special attention to?In our article you will learn what you should take into account for a modern website - including a free checklist for download.
In January 2021, the Internet counted over 1.83 billion websites worldwide.It is far from easy to stand out from this mass.This applies to newcomers on the web, but also to "old hands".Because regardless of whether you launch a new website or revise your existing website: a good web design is elementary to score as a company with customers.In our contribution to website start pages, we have already dealt with what is essential on the homepage of your website.In this article we focus more with the basic question of a good website design.But what does "good" mean in the context of a website?And how does that affect the design?
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1 Download "Checklist website design"
2 factors of a good website
2.1 Findability
2.2 usability
2.3 customer -relevant content
2.3.1 accessibility in web design
2.4 appealing design
3 Website Design: Tips for your web design
3.I identify 1 users' needs
3.2 Optical and content design: Both have to harmonize
3.3 up-to-date in technology and SEO
4 website design with checklist
Download "Checklist website design"
By clicking on the download button, you agree that your company email address and your company name from Contentmanager.DE (Digital Diamant GmbH) for advertising speech can also be used by email and for market and opinion research.The explanation can be revoked at any time via a link in every email.
Factors of a good website
A website or homepage - is not just the digital figurehead of your company.She is also one of its most important supports in sales.A sales-oriented site takes over a 24/7 service and is available to your potential customers at any time for information.But: In order for website visitors to use your homepage for the search for information, it must take some factors into account.
Findability
Nobody helps a website that in Google search at 100.Set up in the search results.Customers don't want to search for information long.You would like tailor -made content to your search in a few seconds.It is correspondingly important for you that visitors find your company's site quickly.It is not only desired in Google, but also becomes a duty to not undertake in the 7 billion search queries processed by Google every day.
Usability
Another elementary success factor for your website, which is associated with the website design: the usability.Users demand sites that have a clear structure and a simple structure.Your layout should therefore always be chosen with regard to user friendliness.If users have to "jump" too much on their website to get to the desired content, there is a lack of usability.In this case, visitors to the website will quickly return to Google search, since the Page Experience does not meet your expectations.
By the way: Page Experience is one of the most important ranking factors on Google.With the rollout of the Google Core Web Vitals, the search engine concentrated to support websites in optimizing usability.
Among other things, the loading time of your website includes usability.How fast will elements such as navigation, text, pictures, etc..loaded?The expectations here are high, such as deriving from the Google Core Web Vitals.A homepage that takes longer than 2.5 seconds for loading the elements is considered to be in need of optimization.Fast loading times are important.Not only from the perspective of the user, but also in relation to the ranking in search results.Last but not least, the optimization for mobile devices also plays a role.
Customer -relevant content
Content is King.This principle is widely considered in marketing.But: just play content on the site brings little.The sticking point is customer -relevant content in marketing.On the one hand, content should provide the information that your target group is looking for.On the other hand, the right format is needed to carry the content to your customers.Texts, pictures, videos: Depending on the content, one thing is more suitable one more, sometimes less.Here, too, the reason is the ranking relevance.Google interprets any interaction of website visitors.The duration of surfing on your homepage.At which point of the search for information on the site their users have returned to the search results, etc..The better you match your own content to your customers and the easier to find it, the better - for your customers and the ranking of the website.
Accessibility in web design
Source: Pixabay
Finding it is also easier to find that content is easily accessible to each user.Barrier -free websites are not only a service to potential customers, they also speak in terms of inclusion and modernity for your company.In addition, they will even be mandatory for many companies in Germany by 2025.Do you want to know how to make your website barrier -free?We have a checklist for you that deals solely on accessibility for websites.
Appealing design
Findability, Usability und Inhalte sollten nicht zuletzt mit einem zielgruppenorientierten, professionellen Design Ihrer Website einhergehen.For the Design website, it is important to not only deal with the content and technical topic, but also to think literally about the design.Which color scheme fits?Do you have a corporate design?How can this be implemented on the website?Which visual worlds do you want to use for pictures in the layout?And what tonality does the text need on your website?The question catalog is long.For this reason, we have summarized the most important points in terms of website design for you here.
Website design: tips for your web design
Identify the needs of users
Before you design your new website or subject your existing relaunch: identify the current needs of your target group.You can find tips on successful target group analysis in this article.If you know the demands regarding functions and content exactly, you will be able to make the website easier to make user -oriented.Afterwards it goes to the concrete visualization on the (digital) drawing board.
Optical and content design: Both have to harmonize
Web design does not mean “Design” for nothing.Because in addition to the technical and content implementation, the optics play an important role in particular.You may already know this when it comes to the effect of colors in marketing, pictures and shapes.It is nothing else with web design.But be careful: less is definitely more on the Internet!Do not overload your website with colors, confusing navigation or countless blog posts on the homepage!Courage to white space should be your guiding principle.After all, website visitors should not be killed by the first impression of their homepage.And don't forget: In any case, integrate contact options.Via email, social media or contact form.
If you create your website, you should also set a clear structure.Give website visitors through the site through clear hierarchies.Always assign elements a certain place.This applies to the homepage as well as to all sub -pages.You should also make sure that you create content that users can also read.Easy, fast -grid and optically readable texts are your goal.
Up-to-date in technology and SEO
Technically flawless and exactly to the point at SEO.That sounds banal, but is far from being given to all websites.Therefore, take a close look at the technology used.For example, the content management system that you use for your website.Are you possibly.Already looking for powerful CMS software to carry out content marketing more efficiently on the website and other channels?In our market overview CMS solutions we compared 20 enterprise content management systems.
Technology also includes in web design to design the website mobile -optimized from the start.Mobile Internet use was 53.3 percent in 2020.Your users are more than every other time as soon as they use the web, on the go.Websites that do not use responsive web design will quickly lose to visitors.Because classic desktop websites have a much poorer usability. Wo wir wieder bei den wichtigen Factors of a good website wären.
Im technischen Bereich sollten Sie übrigens auch SEO nicht nur aus Sicht der Findability berücksichtigen.SEO optimization is also extremely important for crawling through search engines.You can find free keyword and SEO tools in our overview.
Website design with checklist
If you want to make your own website well, you should deal with the current requirements completely.Our overview in this article and the checklist for download provide you with an overview of which aspects are elementary for your company's homepage.It is best to create a sitemap in advance to have the establishment of your website in mind with all the subpages.Only then do they go to the optical design and the respective content.
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Image sources
Handicap-Parking-3865315_1920: Pixabay
Pexels-Picjumbooc-196644: Pexels
