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The choice of typography for the presence on the web has a major impact on the final web design and should be in addition to images, graphics and Co.be underestimated.In addition to the design, technical aspects must also be taken into account.You can find out what you should pay attention to and tips for the best font for websites in this article.
Fonts influence readability.This applies to books, but also on the web.Even if a filigree font may give your headings elegance, you can make readers more difficult to grasp it.In web design, the topic of fonts is very important.Because the right font is and remains a decisive point for the design of your website.But which fonts are suitable on the web?And which is the best font for websites?
The best font for websites: to take two dimensions into account
Before we come to come to come, a declaration of concept: a font is a digital font rate in information technology in information technology.So if one speaks of fonts in the context of web design, the term font will often fall.
Grundsätzlich kann man die Frage nach der besten Schriftart für Webseiten in zwei Dimensionen aufshare.First, what technical conditions must be available?Secondly, what should be careful with the design?
In addition to these general dimensions, when choosing the best font for websites, but also the corporate design is an important factor.If you have brand guidelines that define the characteristic "writing" more precisely, then you should also take them into account on your website.Uniformity and recognition value is once again up on the list of priorities.However, it may be that your brand font cannot be displayed correctly in every browser.In web design it is therefore important to specify alternative fonts for such cases in the HTML code.So that you can find the best font for your website, you should use the two dimensions mentioned.
Technical requirements for the website font
You may know that: Even when sending a text document from Windows on MacOS, the first problems can arise.Formatting are shifted, graphics are distorted and the font looks different.This small example suggests that using fonts is also not a child's play on the web.Because as simple as you can choose and change fonts in a text document or even in an email today, it is unfortunately not in web design.
The first hurdle is to make the writing visible.If you have a CD with a specified font, as mentioned.Of course, the same applies to alternative fonts.The second hurdle is that the website including the selected fonts looks the same via any web browser and every operating system.There are a few things to consider in the technical requirements so that your website font is also displayed correctly and regardless of the browser or end device.We present two options for you how you can guarantee the uniform visibility of your font.
Source: Pixabay
You are currently designing your website or are planning a relaunch and ask yourself: What comes on a website start page?What should it look like in 2021?In our article on the website start page we have summarized the most important content for you.You will also receive tips on what you should definitely avoid on the home page.You will also receive information on SEO and the general design of the homepage.
1.Websure fonts
The traditional path for a visible and uniform script leads via so -called web -proof fonts.On computers, mobile phones, smart TVs and Co.are pre -installed several fonts.If a website uses one of these preinstalled fonts, this is called up by the device.It becomes problematic if a font is used that is not installed on the end device.In this case, the website uses generic fonts.In the worst case scenario, this means that the text is not too deciphered.Accordingly, the concept of web -proof fonts combines all fonts that are pre -installed on the majority of the operating systems.As an example, you can do arial (PC) or.Helvetica (Mac) or Times New Roman (PC) or.Name Times (Mac).Overall, however, the selection is very limited.
2.Web fonts
Auch Schriftarten die auf keinem Endgerät vorinstalliert sind, können viaWeb fonts in das Webdesign integriert werden.These fonts are also certain - if not "web saic".A prominent example of a web font provider is Google Fonts.Google Fonts is different from many other providers Open Source and therefore free of charge.The application offers a selection of over 1.000 fonts for the text of a website that can be integrated into the Style Sheets (CSS) as code snippets.For example, if you want to avoid the code, there is a plug-in at WordPress that enables direct access to Google Fonts and thus easy integration into the web design.Instead of the end device, as is the case with web -proof fonts, the fonts from Google servers are loaded.One advantage of Google Fonts is the huge selection of different fonts that enable an individual design well.However, it should be emphasized negatively that data from the website user is transferred to Google.It is important that this is taken up in the data protection declaration of the website.
The right font plays an important role for your content - whether on the website or your own blog.Depending on the provider, content management systems have the option of integrating fonts via plug-ins via plug-ins.In our market overview CMS solutions, we compared different providers for you.You can download the market overview for free.
Safety network Fallbacks
Egal ob websichere Schriftart oderWeb fonts – Fallbacks im Stylesheet (CSS) sorgen für extra Sicherheit.If FONT 1 cannot be accessed, FONT 2, or.the nearest possible font used.Fallbacks minimize the risk of an illegible and visually inconsistent text accordingly.
In the following we inserted an examples of how to integrate fallbacks in the CSS:
html {
Font-Family: Verdana, Helvetica, Arial, Sans-Serif;
}
If FONT 1, here Verdana, is not preinstalled, Font 2, here Helvetica is used here.If this is not possible, font 3, Arial, used.If Arial does not work either, the website uses another serif (Sans-Serif) Scripture according to the Style Sheet.
Design aspects
If a company has not noted any predetermined fonts in their Brand Guidelines (or cannot be presented), designal aspects should be taken into account in addition to technical aspects.A closed external effect with a uniform design exudes sovereignty and professionalism.It is important that the selected writing of the texts fits the company's image.It is quite possible to use different fonts for different texts.This can generate attention and give the web design that certain something.However, care should be taken to ensure that the limit of three fonts is not exceeded.In addition, there should be a clear hierarchical order for the use of the fonts.For example, a font could be assigned to the headings and the body text.With regard to size, line spacing and color, the focus is on good readability.There are some specifications here with regard to accessibility, which are mandatory for companies by 2025, but will bring some advantages as early as 2021.So a barrier -free website in SEO is ranked a little better.You can find out more about the exact requirements and the positive effects for SEO in our checklist for creating barrier -free websites.
Serife: Yes or no?
Well -known serif fonts, also called Antiqua, are, for example, Times New Roman or Baskersville.Serifs refer to short, thin lines at the beginning and end of a letter.For a long time, these fonts were considered to be particularly legible, including because serifs should give more leadership to a body text.One reason why writing with serifs can be found in many daily newspapers and books today and is associated with them.However, this assumption was refuted by Martin Liebig a few years ago.In a test at the FH Gelsenkirchen with over 3000 participants, Liebig examined various fonts.No significant differences in the readability of different fonts could be found, whether with serif or seribless.Only for particularly small texts, for example with captions, serif fonts have turned out to be less legible.Liebig's results also confirm more recent tests such as Gina Peschkes from 2017.Basically, one can say that grotesque fonts, i.e. serifless writings such as Arial, more modern and everyday, work more.Due to their high frequency in the print, serif fonts have mostly adult and serious effect.
Readability as a top priority
If you have decided on a technical variant, the focus on the design should be fully on the readability.If you choose between Times, Georgia, Arial, Trebuchet and Verdana, all web -proof fonts that, according to Liebig's study, are similarly readable, can be adjusted to the style of the website.If you decide on a different script, it is important to first examine it for your readability.If this is guaranteed, nothing stands in the way of the font.
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Image sources
Maintenance-2422172_1920: Pixabay
Printing-plate-846089_1920: Pixabay
