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"We are benefiting from the trend towards digitalization," says Yilmaz, who has been on the market with AT Computational Design for 25 years. It's not just small businesses that need online marketing. "Successful online marketing is about constantly producing new content and making content visible," he says. The optimization of websites for desktop PCs, tablets and smartphones is also a must because many people use different end devices. It's also about using web analytics tools to see who you're reaching, how long website visitors stay on the site, and how to reach new customers. "You have to ask yourself how my target group would look for my product," says Yilmaz. This requires content and keywords that fit.
